Research Thinking for Social Cohesion at SBS

Research is at the heart of how I approach storytelling, ensuring that every narrative I create is grounded in thorough investigation and multiple data sources. For an SBS programme exploring social cohesion, I would employ a strategic approach, using targeted keywords and monitoring platforms like X (formerly Twitter) and other social media to capture real-time discourse. My research extends beyond just gathering data; it involves validating information through credible sources like the Australian Bureau of Statistics, think tanks, and government reports to debunk misinformation and ensure accuracy. This multi-layered research process is integral to my work, allowing me to craft narratives that not only inform but also foster understanding and connection within diverse communities. As always, my design thinking background drives my ability to identify patterns and insights that influence the creative direction, ensuring that the stories I tell resonate on both emotional and factual levels.

Content Strategy for the Australian Red Cross

My approach to content strategy for the Australian Red Cross is rooted in both a deep understanding of the organisation’s core values and a research-driven methodology. By focusing on key initiatives like disaster preparedness, migration support, and community resilience, I ensure that each piece of content highlights the human stories behind the numbers. Using a design thinking approach, I craft strategic narratives that not only inform but also inspire action—whether that’s through encouraging donations, volunteer participation, or strengthening community bonds. This strategy ensures every piece of content is aligned with Red Cross’ mission of humanity, impartiality, and inclusivity, while remaining engaging and accessible across multiple platforms. My research-driven mindset, combined with a focus on storytelling, enables me to create impactful and meaningful content that resonates with diverse audiences and drives lasting change.